Find out how to reach the right customers, lower your cost-per-click, and more. Your customers want to see what they’re buying before they buy it. Recommended size with link: 1,200 by 1,200 pixels Aspect ratio: 9:16 to 16:9 They can be used with any objective, 720p at minimum, upload the highest resolution possible, Thumbnail images consisting of of more than 20% text might experience reduced delivery, with an aspect ratio higher than 4:5 can be masked to 4:5, *By submitting your Email Address, you are agreeing to all conditions of our, How the Pinterest Algorithm Works in 2021. Recommended ratio is 1:1. What Are Facebook Carousel Ads? Home » Blog » Facebook’s design recommendations for Carousel Ads include a recommended image size of 600 x 600 pixels; image ratio of 1:1; and like static ads, … Facebook is arguably (maybe inarguably) the go-to place for paid social advertising.. Over 500 million people watch videos on Facebook every day, and views of sponsored video content have risen by 258 percent over the last two years. Carousels let you showcase up to 10 images or videos in one ad, without having the user navigate to a new page. With static ads or single video ads, the audience is in a mostly passive role. © 2021 Hootsuite Inc. All Rights Reserved. Maximum video length: 2 minutes. For best results, stick to the following specs for image ads: Recommended size: 1,200 by 628 pixels Here are the detailed specs for Carousel Ads: Images can be either PNG or JPG, with a maximum file size of 30 MB Facebook recommends you use either MP4 or MOV formats for videos but does allow other formats Minimum image width: 500 pixels Recommended Facebook ad image size: 1,200 x 628 pixels; Facebook and Instagram Stories size: 1,080 x 1,920 pixels; Additional information: Image ratio: 1.91:1; Ad headline: 25 characters; Description text: 125 characters; Link description: 30 characters; Facebook Ad Image Size: Single Video Maximum number of cards: 3, Recommended resolution: at least 1,080 by 1,080 pixels Remember that right column ads are a desktop-only format, but that they “may appear in other areas of the site” too. Compared to the most frequently used Facebook ad format – single-image ads – the carousel ads provide a unique opportunity to show more product images and benefits inside a single-image ad. This can also be viewed in VR using such devices as the Oculus Rift or Samsung Gear VR. Minimum 2 cards and max of 10 cards per Carousel Ad. Recommended size with link: 1,200 by 1,200 pixels Recommended size: 1,200 by 628 pixels Minimum image width: 500 pixels Carousel ads let you use a combination of all other ad types, running up to 10 images, slideshows or videos in one single campaign. This carousel ad from the Facebook Tips page promotes the Facebook Event tool. According to data collected by Kinetic Social, these ads can also drive up to 10 times more traffic to advertisers’ websites than static sponsored posts on Facebook . Carousel ad image dimensions and guidelines. Minimum number of cards: 2 Any vertical images might be cropped to a max 1:1 ratio. When a user clicks on a video in their feed, that video will open up in a player with other video feeds below. Facebook carousel ads include multiple images and videos (up to 10), which users can browse with a swipe-through menu. Recommended video ratio: 16:9 (but supports from 9:16) This guide to Facebook ad sizes is updated for 2020 and includes all the new specs, dimensions, and file formats for every type of ad. You can tell a good story using Carousel Ads, which makes this ad format the perfect option for a lifestyle, travel and hospitality or fitness brand. Well now you can, with this handy cheat sheet! People can scroll through the carousel by swiping on their mobile device or by clicking the arrows on their computer screen. Recommended resolution : at least 1,080 by 1,080 pixels Video file size: 4GB max Video ratio: 9:16 to 16:9 With all the changes though, how are you supposed to design eye-catching ads that’ll woo customers? A simple, single image with a link, small amount of copy and a headline, they’re easy to set up and work with every type of ad objective except for video views. Video length: Up to 240 minutes. Number of cards: 2-10. The difference is if you want each carousel card to link to a different URL, you must use Ads Manager. Minimum width: 254 pixels Primary text: 125 characters. Apart from a headline and long description, you can also add a cover image to the “Our Story” section. Aspect ratio: 9:16 to 16:9 Facebook recommends uploading video with square (1:1) or vertical (4:5, 2:3 and 9:16) aspect ratios, to maximize compatibility on both desktop and mobile screens. You can use the carousel format in the Facebook News Feed to showcase up to ten images or videos within a single ad, each with its own link. From Facebook: “[If] your video is 1080×1920, ensure key elements appear within a 1080×1420 title-safe area.”, Recommended size: 1,200 by 628 pixels The Facebook ad specs for single image ads are split into two: without link and with link. Here’s what you’ll need to know to create a truly successful campaign: Get the most out of your Facebook ad budget with AdEspresso by Hootsuite or Hootsuite Ads. Video file size: 4GB max Recommended image formats are JPG and PNG. Minimum width: 500 pixels Minimum width: 476 pixels Here are the Facebook ad specs for Collection Ads: Collection Ads use the first image or video from your Instant Experience ad as the cover photo for your media set. Canvas ads on Facebook are easy to create and free (beyond the usual promotional costs). Design Recommendations The carousel format allows you to showcase up to 10 images or videos within a single ad, each with its own link. Note: If your image consists of more than 20% text, you might see reduced delivery in the video. Minimum width: 254 pixels Recommended: Highest resolution available Each element can even be linked out to different landing pages. You can tell a story that reveals itself from card to card. Find out how to reach the right customers, lower your cost-per-click, and more. Minimum aspect ratio: 191 by 100, Recommended size: 1,200 by 628 pixels Collections are an ad type that makes it easier for users to browse and purchase products directly in the Facebook feed. If you want to get the most out of your ads, it’s important to pay attention to details such as Facebook ad specs and Facebook image sizes. Recommended size with link: 1,080 by 1,080 pixels What makes a good Facebook Canvas Ad? Size: 600 x 600 pixels. Minimum video length: 5 seconds Use .MP4 or .MOV format, with a maximum file size of 4GB, maximum length 240 min, and maximum frame rate of 30fps. But designing image ads for Facebook can be tricky. Even as a user, you’re likely familiar with the large number of ad formats available for Facebook Advertisers, with everything from Story Ads to right column ads to carousel ads. Max image size of 30MB. Though you could try a one-size-fits-all method, that’s likely going to result in some disappointments along the way – either for the end user or in your campaign’s ultimate ROI. You can use the carousel format in the Facebook News Feed to showcase up to 10 images or videos within a single ad, each with its own link. Recommended resolution: 1,080 by 1,080 pixels Carousel ads allow you to use up to ten images or videos in your ad. His work has been seen in Business Insider, Playboy, and Huff Post. This format offers viewers a full screen experience and a more immersive interaction with your brand. All Rights Reserved. Normally, the free trial would be for 30 days, No risk, all reward. How much does this help Facebook carousel ads? We’ll just leave this 90-day free trial here for someone else then…. These can be particularly useful when you are trying to advertise more than one product, or if you want to include photos of your product from different angles. The platform’s roughly 2 billion monthly users spend an average of 53 minutes a day on the site—more than Snapchat (33 minutes) and Instagram (32 minutes). Recommended: 600 by 600 pixels You can use the carousel format in Facebook Marketplace to showcase up to 10 images or videos within a single ad, each with its own link. Maximum video length: 240 minutes. This shows how you can use a different image and headline on each card touting the benefits with a call to action . You aren’t limited to communicating a dynamic message in one square image. Max aspect ratio: 1:1. When it comes to video, Facebook has one key recommendation to its advertisers: design for mobile first. Paid Social » Facebook Ad Specs and Image Sizes [2021], by Tara Johnson | Sep 15, 2020 | Paid Social. Instagram Carousel Ads. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card. Facebook video feeds are different from in-stream videos and Facebook videos you see on your newsfeed. Minimum video length: 1 second You can show off three images in a single ad on Facebook Stories with Expandable Carousel. How Does the Instagram Algorithm Work in 2021? A Collection usually includes a cover image or video followed by several product images. But all carousel formats use similar image and video specs. The minimum number of cards you can use for your ad is two; the maximum is 10. Landscape videos should be a minimum of 600 by 315 pixels (1.9:1 aspect ratio), while square ads should be a minimum 600 by 600 pixels (1:1 aspect ratio). 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