Another example of a carousel ad from California Avocados: Source: FB Carousel Format Creative Examples. In the above ad, for instance, Connectio uses three different images with three unique headlines—appealing to three different segments of their prospect base—in attempt to gather names and emails. Check out this article for more tips on writing Facebook ad copy. Well, Carousel gives you all of that functionality within the Carousel format. Top image via MartineDF. 4. Need tips on how to use the carousel format? Now, unfortunately, you can’t set up unique lead forms to open in within unique cards. Keep in mind that people see the first card of your carousel ad. They want to go for a ride without getting up. Create your ad set, select the Carousel format, and you’re ready to rock and roll. What are Facebook Carousel Ads? They want options. Got articles, ebooks, and other resources that you would like your audience to access? Grab attention by starting with a great first image or video. What says credibility like Rupert Lordchampion? Choose the ‘Get More Website Visitors’ option. With GIFs, videos, slideshows, and Canvas ads floating ubiquitously around Facebook these days, one thing has become evident—users prefer interactive content over stagnant content. Because you’re advertising multiple products to multiple segments, you can be a little intentionally cavalier with your audience targeting. Boston, MA 02199. For their 4-Course Feast promotion, the Red Lobster decided to separate their cards out by courses and point all of their links to one landing page. Enter the URL you want people to be sent to when they click your ad. While it seems to have fallen out of widespread use in the last year or so, there’s still a massive backload of Carousel examples to explore and analyze. For example, if you’re selling a blender bottle, demonstrate how they can use it when preparing a healthy smoothie. When done right, Facebook carousel ads can be more effective than single-image ads. Grab Attention with a Single, Large Picture. If you wanted to leverage your Facebook Carousel ad to accrue unique leads, you’d have to link to unique external landing pages. Enter Facebook Carousel ads. On your carousel ad, showcase a one-piece attire, swim dress, tankini top, and cover-up. He's a sucker for fly fishing, mudslides, and Jim Morrison. Whether you’re writing a headline, description, or primary text, always keep it relevant to the image/video on the card. On the ad level, select Carousel for the format. Instead of featuring random products from one category, pick a best-selling item from each of your categories. If you’re ever in need of Carousel inspiration, look no further than this group. Gordon Donnelly is a college hockey washout turned SEO & content marketer. As you can tell, you’ve got tons of ways to use Facebook carousel ads regardless of the niche you’re in. The carousel creative format can be a huge game-changer in your ad campaigns. Continue to scroll and you’ll see the option to select individual call-to-action buttons for each card—or, if you prefer a cleaner look, to get ride of CTA buttons altogether. When you create carousel ads on Facebook, you must have a minimum of two cards but can have a maximum of ten cards. Make sure that the objective can be used for carousel ads. Here, you’ll notice that the advertiser chose to use cards to highlight specific parts of one product, and that the bottom of each card has its own unique description. People who view your product or service may not always convert on their first visit. Click + Create in the top-left corner. You can access the Facebook Ads Manager by clicking on the Promote button in the upper right-hand corner of your page and selecting “Manage Ads” from the drop-down menu. This interactive … Image ads are still prominent, sure, but statistics tell the story: Views of branded video content on Facebook increased 258% as of June 2017. The carousel ad format is available for Facebook, Instagram, Messenger and Audience Network, and allows you to showcase up to 10 images or videos within a single ad, each with its own link. Let’s explore some of the benefits of carousel ads below. Before you get started, it’s essential to know the right Facebook ad specs for carousel ads. According to Facebook , carousel ads can bring down your … Facebook Targeted Ads: How to Zero-In On Your Audience, 11 ways to Spy on your Competitor’s Facebook Ads [2021 Update], iOS 14 + Facebook Ads: Everything You Need To Know, Lead Generation Funnel: What It Is And How To Create One, How Gabe Schillinger Did a Viral Snoop Dogg Contest + Product Launches That Sold Out In Minutes, 7 Social Media Lead Generation Strategies to Try In 2021, How Michael Winter Went from 0 to 3,100+ Leads In Less Than A Week Using UpViral’s $1 Trial, Bunkie Life Did It Again: 180.6K Leads and Over $1.5M In Sales [Case Study], Audience Network Native, Banner and Interstitial. While we capture our audience through beautiful images and videos, let’s not forget to nail the copy. At long last, the objective for which Carousel ads are seemingly tailor-made: conversions. This ad by Cafe Coffee Day, for example, contains just the right amount of text: Furthermore, Facebook carousel ads support the following ad placements: Here are the supported ad objectives. This brings us to a remarkably powerful feature of Facebook Carousel ads—the potential for several different calls-to-action, beneath several different products, leading to several different landing pages. First, select the number of cards you’ll need by clicking the “+” button. This feature is only available for News Feed and Instagram ads. Instead of images, you can also have videos to add sound and movement which makes your ad more captivating. ?). Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook. We’ll show you how to create Facebook carousel ads later. If you haven’t already, add this Facebook ad style to your brand’s repertoire. So, what are you waiting for? This is a great feature of carousel ads — the ability to post different products that take customers to separate landing pages. We’re talking about Facebook carousel ads. How to create Facebook carousel ads from the Facebook Ads Manager. If selling products online is your game, don’t hesitate—Facebook Carousel ads are an ideal medium to showcase multiple products to multiple segments of your prospect pool. Carousel ads can be created from your Facebook Page or in Ads Manager. Okay, today’s lesson is to essentially show you how to create a Carousel ad in Facebook. Facebook carousel ad best practices So get comfortable, as we make the rounds through some Facebook carousel ad examples! There you have it. They want something that moves. Facebook Ecommerce: How Can Businesses Succeed? Depending on your business or offer, take inspiration from these creative ideas: If you want to sell one product from your carousel ad, here’s a technique: Dedicate each card to one part or angle of your product. Customer testimonials in a carousel ad are great for retargeting audiences. Take this example. You can create a carousel ad from your Facebook Page or from Ads Manager. Inside Ads Manager, there’s an option to let Facebook automatically display the best-performing cards first. This site is not part of and/or endorsed by Facebook™.Facebook™ is a trademark of Facebook™, Inc. Facebook Carousel Ads: Benefits, Specs, and How to Get Started, 11 ways to Spy on your Competitor’s Facebook Ads…, 25 Weirdly Specific Facebook Ads Targeting Ideas You…, The Ultimate List of Facebook Ads Case Studies (+ 38…, Free Privacy Policy Generator for Facebook Lead Ads, 5 Mistakes Every Facebook Advertiser Makes with…. Use this as your guide. To maximize your results, you need to consider a few things…. Decide between sending people to your website or getting conversions or downloads. Feature a different outfit for a specific weekday. Go to Ads Manager. Lately, the Carousel ad has been one of the top performing Facebook ad types we've run at Goodlife Realty to date. Something that’ll give them an experience they […] To make a Facebook Carousel Ad, head into Ads Manager and select a marketing objective which supports the Carousel format—reach, brand awareness, traffic, app installs, lead generation, conversions, or catalog sales. I like how Target shows a sandwich recipe for each day of the week. Facebook Carousel ads Facebook Carousel Ads are ads presented within your audience’s feed that can include up to ten images or video clips—each of which can link to a different landing page. Ads can be created in Facebook’s Ad Manager by clicking Create Ad in the top right corner. Select either video or image creative, then input a headline and (more granular) description beneath it. Read: more chances to generate coveted leads for your business. Ostensibly, if you have 10 unique cards, that’s 10 unique chances for a prospect to interact with your brand. Instead, the purpose of utilizing Lead ads in your Carousel is to bulk up your creative. But that’s for you to find out by actually getting started! As mentioned, the carousel ad format can be used in multiple ways to engage people and drive conversions. You can tell a story that reveals itself from card to card. Overcome this objection by showing a step of the entire process in a card. These users want multi-pronged brand stories. The rumors are true: there lives within Facebook an entire group devoted to showing off the best Carousel ads in town. In a few steps, you’ll be able to make a carousel ad that is visually appealing, well-written, targeted to the right audience, and meets your goals. We’re going to show you 6 different creative ideas in a while! Creating a Facebook Carousel Ad is simple. This enables you to promote several categories at once and possibly drive more sales. That could be one of the reasons why they didn’t purchase it yet. Not only is it a great way to keep your ads fresh and varied, it's also a great way to test what's working and what isn't. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card. Notice that Tieks tweaked the copy of each card to match the feature that was highlighted. Do you offer workout classes? Tip: Write a headline in a way that describes each part of your story. Something that’ll give them an experience they just wouldn’t get looking at a still image. Use these tips to create quality carousel ads that drive engagement on social media. To create your carousel ad from Ads Manager. Desktop users can click the arrows on the ad to view the rest of the cards, while mobile users can scroll through the cards. Analyze & improve your digital marketing -- for free! You have 10 unique cards to flesh out that journey. The carousel format lets you show two or more images and/or videos in a single ad, each with its own headline, description, link and call to action. You will need to accomplish a couple of things. According to a report by Kinetic Social, carousel ads perform 10 times better than regular ads.Plus, since 90% of Facebook users access via mobile, … Software and consulting to help you grow your business, Software and consulting to drive success for your clients, A trusted guide for your digital marketing journey. How to Create Awesome Facebook Carousel Ads That Convert Gordon Donnelly Last updated : May 21, 2018 Social Media With GIFs, videos, slideshows, and Canvas ads floating ubiquitously around Facebook these days, one thing has become evident—users prefer interactive content over stagnant content. To create a carousel ad from scratch, go to Ads Manager or Power Editor. You’ve probably seen Facebook carousel ads plenty of times on your news feed. Whether you’re driving general traffic, traffic to unique pages with unique cards, or traffic to a single page with all your cards—the Carousel format makes for a solid traffic driver. Here’s how to master the form. The carousel ad format is available for Facebook, Instagram, Messenger and Audience Network, and allows you to showcase up to ten images or videos within a single ad, each with its own link. In some cases, you would use the same headline or description for all cards. It’s glorious. Here, Dr. Pepper is able to squeeze in 3 different 10-15 second ad spots—all short and quippy enough to earn continued viewing—within a single Carousel. To make that clear, they label each card with the letters (M, T, W, Th, F) and assign a different color to it. At Connectio, we’ve created tools that optimize your entire campaign. If you want to know how to create Facebook carousel ads from Adverts Manager, follow the next steps. Carousel ads allow you to make the most of your Facebook advertising space by providing you with the ability to showcase up to ten images, each with its own link, headline and call-to-action button. To create your carousel ad from Ads Manager Go to Ads Manager. It’s a great strategy to help your audience grasp the value of your product or service in their daily lives. In this post, we’re going to take you through the experience of creating a Facebook Carousel ad, and discuss some ways you can leverage Carousel ads for a variety of marketing objectives. Want a bonus tip? Facebook said that carousel ads helped advertisers achieve a 30-50% lower cost per conversion and 20-30% lower cost per click than single-image link ads. Whether you’re developing a character (as Dr. Pepper is here), or simply weaving multiple yarns of a larger story—the ability to string together expansive chunks of messaging makes Carousel ads an intriguing format with tons of possibilities. Blending your cards is a creative way to turn your Carousel into a graceful panoramic, and give prospects a holistic look at your product or story. Next, create your ad set by defining your audience, placements, and budget. Some of your potential customers might think that your product or service is quite complex to use. First and foremost, check the allowable character count depending on the ad placement. Facebook carousel ads allow advertisers to feature 2 or more images or videos within a single ad across Facebook, Instagram, Messenger, and Audience Network. The “add an overlay” field allows you to place either a “Free Shipping” or “Cash on Delivery” mini-banner over your card—both of which, conceivably, could make converting a lot more appealing to prospects. It creates an unpleasant pattern interrupt that breaks the flow of the carousel so the user experience is quite poor. 1. That’s a lot of bang for your buck in exchange for a little more creative. And now Chris Scott, president of Goodlife Realty and co-founder of The Paperless Agent, is letting you in on how to achieve the same reach and success. They’re cheap, they’re effective, and because your lead forms load directly within Facebook (as opposed to on an external landing page), they’re super fast. Get creative by telling a story. Tell a story. Take, Remember, there are the seven objectives for which Facebook Carousel ads are available—, Facebook Carousel Ads for Brand Awareness, Whether you’re driving general traffic, traffic to unique pages with unique cards, or traffic to a single page with all your cards—the Carousel format makes for a. WordStream Advisor video library for Facebook ads? Carousel ads are ad placements available on Facebook, Instagram, Messenger and Audience Network that allow you to place multiple “cards” (videos, images or a mix of both) in a scrolling format. This tactic works well when displaying products that are valuable in their own right, but best considered in concert—say, a real estate agency showing off multiple rooms of a home listing. I personally love the Facebook Carousel Ads, so I’d like to share with you the easiest way to create them in Photoshop CC. 3. (Because if there’s one thing that people want, that’s interaction. 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